Having an integrated solution is certainly a big focus for us. We’re going to continue to innovate and expand the market segments that we support.
And the PowerProtect Data Manager appliance is really the best example of that. There are three words we use to describe our strategy: modern, simple and resilient. Doing that simplifies it beyond anything we’ve done before. We still offer that to every market segment, but the PowerProtect DM5500 took the backup appliance, the backup software, and the backup server that you need to run it and put it all together. In the past, you’d have to run your software on a virtual machine and deploy a backup appliance to store the backups. Rob Emsley: What we decided to do in November was to really make it even easier for customers to stand up a new backup infrastructure. How far has that come since its announcement last November? Must-read big data coverageīest practices to follow for data migrationĭata warehouse services: What to consider before choosing a vendor Megan Crouse: A lot of people I spoke to at Dell Technologies World talked about the PowerProtect Data Manager clients. Dell proposes simplified backup infrastructure Certainly, if you’re a small customer, it’s very nice to back up even your little on-premises infrastructure and say, yeah, I just want to subscribe to a service. That’s something that many customers have been very interested in. All they do is configure their backup policies – they don’t have to worry about software updating, hardware maintenance or capacity expansion. That is a fully managed infrastructure that we deploy and manage in AWS, and then we allow customers to subscribe to it.
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Some customers want a full cloud backup-as-a-service solution, so we do that, and we’ve been doing that for the last couple of years with something called Apex Backup Services. Our data protection is available to any customer across any public cloud. SEE: Five years on, GDPR has changed the world of data protection.Īnother element is the move to multicloud. Unavailability of service is a real issue. A lot of that is based upon the fact that most companies are now digital companies. That’s one of the things that’s changed so much over the years: Time to recover is just as critical as the ability to recover at all. 65% of (people surveyed in the Global Data Protection Index) said they’re concerned that what they have, from a backup and recovery infrastructure perspective, is not sufficient to allow them to recover at all or recover in a timely manner. Many boards have a lot of risk concerns about cyberattacks. It’s not so much based on preventing cyberattacks, but it’s more focused on responding and recovering from cyberattacks, and I think that’s one of the things that is making backup and recovery still so relevant. One of the things that’s become top of mind for many customers when they think about back-end recovery is cyber(security) and cyber resiliency.
The concept of data protection continues to be something that many customers have as a very distinct line item. Rob Emsley: If you’re creating data – whether or not you’re running it on servers, running it on hyper-converged infrastructure, running it on service and storage or running it in the cloud – you’re responsible for it.
Megan Crouse: How is data protection changing today? Reducing the footprint of backup services at the edge.Dell proposes simplified backup infrastructure.The following is a transcript of my interview with Emsley the interview has been edited for length and clarity. Plus, 50% of the people interviewed had been hit by a cyberattack in the last six months.Īt Dell Technologies World 2023, I spoke with Rob Emsley, the director of product marketing for data protection at Dell Technologies, about the changing world of data protection. Image: ArtemisDiana/Adobe StockĪccording to the Dell Global Data Protection Index, 67% of 1,000 IT decision-makers globally aren’t very confident that their data across all public clouds is protected. Cyber resilience, recovery and streamlined software make the list. Dell Technologies World 2023: Interview with Rob Emsley on data protection, recovery and moreĮxplore what matters in data protection today.
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